“Who really wants to work outbid being yelled at by some trainer to achieve an impossible task? “

“With Sweetflexx leggings, you can turn your daily routine into the workout!”

For this commercial spot, I was able to act as both lead producer and director, tackling the concept of ridiculous workout culture, and flipping it on its head.

Running as paid media on Youtube, the spot worked within a larger, brand awareness campaign that led to overall increased website traffic and correlated increased sales.