As a part of a photoshoot, in of all places: ICELAND, I was granted the opportunity to shoot my own brand story and commercial! I wanted to create something that both exemplified the natural beauty of Iceland through breathtaking visuals, but also represented the core values of our client, Sweetflexx…

This Austin-based leggings company has built brand on the values of compassion, support, and a desire to help people on their own personal fitness journey. With their patented, resistance-band technology sewn right into the fabric of the leggings, Sweetflexx allows women of all ages to get an edge in their fitness routine, whether they’ve been exercising their entire lives, or just getting started on their weight-loss journey.

I strove to accurately represent these values, acting as director, head producer, cinematographer, and editor for this aspirationally driven ad.